Use AI to enhance the customer experience and increase lifetime value (LTV)
Marketing, like technology, moves fast. New tactics and strategies pop up, but which should the marketer hone in on? It’s a challenge to evaluate the ROI of each tactic and even harder to ensure the customer lifecycle journey is unique and personalized.
Remix Institute’s AI technology provide AI tools and products to augment a marketer’s tactics arsenal. Also, it integrates seamlessly with the marketer’s customer lifecycle journey programs as well as marketing automation platforms (such as Marketo, Pardot, Selligent, etc)
Remix Institute can build and deploy AI models that predict what a customer will do next:
- Will they purchase a certain item?
- Will they respond to a Direct Mail, Email, Paid Search, or Social Media campaign?
- Will they open an email we just sent?
Our automated machine learning technology (AutoML) can answer questions like these in a rapid manner that yields results. Our technology can assist with automating high-frequency decision-making so you can focus on strategy. We can also provide a game plan on what to do with those Customer Prediction scores and integrate them into your customer lifecycle marketing programs and marketing automation software.